The first step is always hardest. This 1st week of my posts were about #writing and #starting.
These are the results and learnings from the WK1 of my writing experiment (to grow a 20k+ audience in 1 year)
Results (audience growth)
Linkedin
+
0
InstaGram
+
0
X
+
0
Newsletter
+
0
Youtube
+
0
TOTAL
+
0
Linkedin engagement (interactions/impressions): 2.9%, which is ‘decent’.
Learnings from this week:
- Build systems. Hanna Larson: “Build a system. You will need it. Most people give up after 3-4 months.” (Which is similar to what happens in Brazilian Jiu Jitsu)
- The more I write, the more ideas pop up.
- I need to be stricter with my time. Writing, creating an image, posting to 3 platforms and interacting currently takes almost 3 hours per day. I assume that I will get more fluent in this over time though.
- Started using Notion and Buffer to pre-write posts to get more efficient and build a system.
- Linkedin growth seems to go fastest (luckily also where my target audience will be most)
- Sunday posts hardly get traction (or: people don’t like images of me grappling)
- Played around with different types of content: photos, schemes, text images. No conclusions yet, although personal photos seem to do best. (which might be logical as it’s social media after all.)
- People responded strongly positive to:
- “The grass is green where you water it.”
- The comment that senior leaders should adopt a ‘junior mindset’, to stay curious and keep learning. Or as my BJJ (martial art) professor said: “once you become a Black belt – a master -, the world opens up so much that you become a white belt again.”
- I’m hardly growing newsletter audience or web traffic. Will look into that.
- Another thing to look into is sharing to LinkedIn groups.
Next week: posts about purpose and change.
