Week 06 of the 1 year writing experiment.
On monday & tuesday (8-9 january) I spent 2 days with 2 extraordinary individuals to create a Life plan for 2024. Learned a lot and shared the main insights.
This became the single best interacted post in my new writing life.
I’m tracking everything in a Google sheet: date, post title, followers at end of day, impressions per post (how many times was it shown on someones timeline), engagement per post (like, comment or share), engagement percentage (2,5% is considered good).
I also added a ‘valued’ column, which shows impressions x engagement.
Combined with a conditional formating, it quickly highlights the best performing posts.
I will use this later to generate more posts like those high-performers.
However, the first 2,5 months I will just write and experiment with different content, instead of narrowing it down already.
On monday 15 january, I published the eBook that I’ve been writing for a couple of months already.
A big thing that scared me.
It doesn’t feel finished, yet launched it anyway.
Mainly because of the quote by Reid Hoffman:
“If you are not embarrassed by the first version of your product, you’ve launched too late.”
Results (audience growth)
| LI | IG | X | Letter | YT | TOTAL | |
Experiment | 95 | 4 | 2 | 6 | 0 | 107 |
Last week | 18 | 0 | 0 | 0 | 0 | 18 |
Learnings from this week:
- The theme of this week was ‘Time to look at timing”. Timing of your is important to reach the coveted ‘1st hour after posting’ – when linkedin algorithm tests how good your post is.
However, the best post this week (about Life Goals) reached 2000+ views over the course of a couple of days. The first hour was not really impressive. I see this as proof that a good post is MUCH more important.
(I’d say ‘obviously’, yet still notice myself crinch when nothing happens in the first hour.) - I notice that ‘my audience’ is a bit off-beat with the Linkedin Global Engagement table (shared last week by Marc de Graaf.)
Most engegament on my posts start in the afternoon / evening. (around 16:00 CET) - Simplified my own website and ecommerce ecosystem:
Before starting the experiment, I’ve set up two WordPress websites (Using the Elementor Pro plugin for easy building).- My blog – remkodirkmaat.com – to keep all my posts in one archive + capturing newsletter subscribers.
- A resources & community site – visionyzer.com – to sell eBooks and courses+ capturing newsletter subscribers.
That was a bit too much to maintain. I moved my eBook and Strategic Business & Brand Alignment canvas to Gumroad.
Also thinking heavily of moving the newsletter to LinkedIn (currently using Mailchimp).
Just to keep everything closely connected.
Next week I will:
- Start writing about some of the topics found in my eBook Power Up with Purpose. The eBook helps you get overview of your efforts of building a business & brand. You can download here.
- Test to create the newsletter in Linkedin instead of Mailchimp
Thank you for reading! See you next week.
Remko
