To enable others to supply fresh and nutrional local food to everyone, while doing good to the planet and people.
After experiments to grow plants on our balconies, joining cool accelerator programs and spending a lot of time on research to growing indoors, the brand InstaGreen.eu became the first indoor vertical urban microgreen farm in Barcelona.
The brand InstaGreen is a reference for other small and medium sized urban farms around the world. After converting the farm into a provider of knowledge and tools, we helped over 50 other farmers kickstart their business in all parts of the world. In 2022 we were honoured to give a TEDx Barcelona talk.
Half of the world lives in cities. Yet their food comes from elsewhere. This creates a huge CO2 impact. In the meantime, more than half of earths’s habitable land is used for agriculture.
We figured it is time for citizens around the world to grow their own fresh food. In the city. So nature can stay nature.
InstaGreen.eu therefor helps revolutionise agriculture with the “innovation using low tech” concept, making fresh food and knowledge on urban farming available worldwide in a pragmatic and cost- and environmental-friendly way.
Creating a brand (business) with impact is not a clear, linear process.
For InstaGreen we had to pivot often to get a clear proposition, obtain subsidies to keep the company running at the start, participate in accelerator programs like Climate KiC to obtain knowledge and experience, find investors that shared the same philosophy. And than pivot some more…
To help our clients to keep their microgreens fresh, we designed and produced a display that helps to add water and light to the plants. With a timeless design it fits in any environment.
Since it is completely de-mountable in separate parts, it is easily customized or repaired, without downgrading any of the materials.
We have designed and created he most cost-effective and hassle free automated vertical growing system for urban farmers.
Initially created for internal use only. The system became in demand after being shown in explanatory videos.
After creating multiple prototypes, the final design is scalable and made of different replaceable components, to ensure repairability and lower environmental impact.
We designed and created the website and ecommerce platform for instagreen, which is a source of information, inspiration and products for starting urban farmers.
A brand is nothing without a strong community of end-users, embassadors and peers.
Since “Great personal relationships” is one of the core values of InstaGreen, making friends and building a community is easy.
